WSU Faculty Member Honored

WSU Faculty Member Honored

Published in the Westfield Voice November 9, 2012   WSU faculty member honored Westfield State University’s Associate Director of Alumni Services Kelly Galanis was honored by Western Mass Women Magazine as a 2012-2013 recipient of a Top 25 “Women to Watch” award. For the third consecutive year, Western Massachusetts Women’s Magazine recognized professional women who rock in their Top 25 “Women to Watch” in Western Mass 2012-2013 issue.  The magazine hopes to celebrate and support all of the women in Western Mass that are striving to excel professionally. The awards are based on nominations and votes. Galanis was one of the highest vote-getters of the group according to Dee Emery-Ferrero, CEO of Western Mass Women Magazine. Recipients are chosen in different professional fields including advertising, event planning, and law. Galanis received the Top Woman in Education award. Galanis is the first person to earn three consecutive degrees from Bay Path College- an A.S. and B.S. in Legal Studies and an M.S. in Communications and Information Management. She began working at Westfield State in 2005 as the Development Systems and Information Manager for Advancement. In 2008, Galanis was one of five individuals selected to serve a two-year term as a Presidential Fellow working first in Academic Affairs then in Alumni Relations where she currently serves. In addition to her work at Westfield State, Galanis has a side business as a social media consultant, trainer, and motivational speaker. Calling herself “The Red-Headed Diva”, Galanis works with individuals, groups, and organizations to develop a positive, confident social image by educating them on the proper way to use social media. With organizations, Galanis...
Using Social Media

Using Social Media

to Promote your Personal Brand * Originally presented by Kelly Galanis & Amy B. Perrault at the Elevate You! Series at Bay Path College on December 1,...
Hip to Be Square

Hip to Be Square

Published in BusinessWest June 21, 2011   Are QR Codes the Next Wave in Marketing? The first time Lesley Lambert encountered QR codes was two years ago when the organizers of PodCamp Western Mass., an annual social-media and online-networking conference, put them on event T-shirts. Specifically, the code on the T-shirt given to attendees directed them to a Web site where people uploaded all their media following the event, including videos, photos, and blog posts. “After trying one out, I got to thinking, ‘hey, this has a lot of applications for my business,’ and I started playing with it using trial and error,” said Lambert, a Realtor with Park Square Realty in Westfield. “Now they’re popping up all over the place.” A QR code (short for ‘quick response’) is a two-dimensional code that is readable by smartphones and other mobile devices. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data. Lambert, who recently gave a presentation on the use of QR codes in real estate, says she now incorporates them on sign riders, “so when you’re driving by the house and want information that minute, you can scan the code and get information on the property. Or you can open up a virtual business card and save the information to your phone without having to type it. I can put it on flyers, postcards … it depends on what my goal is.” Christine Pilch, a partner with Grow My Company and a social-media marketing strategist, recently wrote about QR codes on her...
40 Under Forty

40 Under Forty

Published in BusinessWest April 28, 2008 Kelly Galanis Age 30: Systems and Research Manager, Westfield State College All women can be divas. That’s a motto that Kelly Galanis lives by. Not only is she truly the self-proclaimed “diva of data,” as the systems and research manager for Westfield State College, but she also spends much of her free time helping other women find their diva side. Galanis says her values for success were instilled in her at Bay Path College, where she spent six years attaining her associate’s, bachelor’s, and master’s degrees (the first person in the college’s history to earn three degrees consecutively). “I was able to collaborate with so many professional women there that I felt the need to do the same for other aspiring women,” she told BusinessWest. As a member of multiple women’s organizations, including the Women in Philanthropy of Western Mass., Dress for Success and its Western Mass. chapter, and Massachusetts Women in Public Higher Education, Galanis continually lends her time to ensuring that all women share her drive to be the best they can be. She also likes the fact that meeting with a variety of strong and successful women in these organizations lends clarity to tough topics and event planning. “I’ve always enjoyed getting to know people,” she said. “Dealing with these women makes things go much smoother.” Galanis has also found ways to incorporate her diva philosophy into her work at Westfield State. While managing the database for the Advancement and College Relations Department, something she helped bring online just a few weeks after she started her job there, Galanis also...
Tweet Success

Tweet Success

Published in BusinessWest May 10, 2010 Social Media Turns Customers into Fans — and Friends Hundreds of millions of people log onto Facebook or Twitter — and often both — every day. Many simply check in with friends, share photos, and shoot the breeze. But a growing number of businesses are coming to see social media as an avenue for marketing, realizing that friends, fans, and followers can become (and remain) loyal customers. Social media isn’t expected to supplant traditional advertising, but, integrated correctly, it can be an effective part of a multifaceted marketing plan. Log into the Facebook page for the Cruise Store, and you’ll be hit with a barrage of videos, travel news and commentary, restaurant tips, off-the-cuff surveys … and the occasional special offer. “Our job is to keep our fans entertained,” said Don Anderson, who owns the East Longmeadow-based travel agency. “And we’ve been successful retaining customers and picking up new customers. The secret is in how the messages are delivered.” The key, he said, is “just a hint of salesmanship,” which he likened to the little bit of alcohol in a weak cocktail. “If it’s all ‘buy, buy, buy,’ you’ll lose fans, and people are going to avoid your page. What you want is to make it entertaining.” It’s working. His page boasts more than 1,700 fans, many of whom respond regularly to the tidbits Anderson posts. “When that happens,” he said, “you’ve created awareness of your company, and these people become customers, and recommend you to other people.” That’s a classic example of marketing a business through social media, said John Garvey, president...
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